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ALPET GOES FORWARD ON ITS WAY TO BECOMING THE REGIONAL POWER

ALPET is one of the Energy Group companies of Altınbaş Holding that it has started to grow since 1997 in which its foundations were laid in Cyprus and it works away on its way to becoming the regional power.

ALPET which is young company of Altınbaş Holding – that is one of the old and well-known establishments in Turkey – continues its activities in Turkey, Cyprus, and Albania with its dynamic, innovative and experienced team. ALPET aims to produce a difference with its service and product quality and be a company that determines dynamics in the energy sector in every country where it gets active.

ALPET acts with “unconditional customer satisfaction” and “to be consumer’s first choice” principles that it tries hard to grow by adding success to its successes in Turkey, Albania and Cyprus without slowing down in its sectorial leadership mission. It also aims to be the biggest and most esteemed energy brand in its area with the investments that it will make in Kosovo, Macedonia and Montenegro soon.

The foundations of ALPET were laid in Cyprus

ALPET which was founded in 1997 in the T.R.N.C. became one of the leading companies in the sector in a short time through its service concept that it brought in the energy sector. It pioneered to renovate the stations by providing a powerful financial support for the stations in the T.R.N.C. and so it allowed the T.R.N.C. to meet modern-infrastructure stations.

ALPET which acts with high-quality product and service concept supplies fuel to the aircrafts within Atlas Jet, Cyprus Turkish Airlines, Pegasus Airlines, and Turkish Airlines as well.

ALPET which carries on its activities with genial service concept at every point in Cyprus continues its works with its storage plant and trained staff.

ALPET is one of the maximal growth companies in the fuel sector in 2006 and 2007

ALPET began to operate in the fuel market in 2001 that it is one of the fuel distribution companies having the highest storage capacity in Turkey. ALPET’s storage and filling facilities, administrative premises, and social facilities are located in Mersin, Kocaeli, Kırıkkale, İzmir, Samsun, Batman, and Antalya where its preparations will be completed in 2008.

ALPET has ADR-certified tanker fleet that it provides “Road hazardous material transportation (tanker), reliable and defensive driving techniques“ to its drivers who will use these fuel tankers that include driver and discharge safety systems.

Today, ALPET which has over 450 dealers throughout Turkey has completed the corporate identity application of the company in 400 of the present stations. ALPET continues new station investments rapidly in order to increase efficiency of the stations. The priority-target is to increase station existence in all of the provinces.

ALPET works with “5th Big” goal in the fuel sector as well as attracts consumers’ and sector’s attraction by its advertisement, sponsorship and promotion works.

The communication activities which ALPET performs in the football platform include the advertisement campaigns where the famous people of football world have a role and also cover the advertisement and promotion agreements made with Beşiktaş, Fenerbahçe, Galatasaray and Trabzonspor sporting clubs. In 2008 – 2009 season, ALPET keeps on the sponsorship agreements that it made in 2007 – 2008 season with Beşiktaş, Fenerbahçe, Galatasaray and Trabzonspor sporting clubs which are our big sporting clubs and compete in Turkcell Super League.

The ALPET stations serve at high product quality standards with ALPET Quality Control Teams’ field operations and they are subject to the “high-quality service trainings” in all of the ALPET stations in Turkey by ALPET training experts regularly. Their trainings are continued by training books published under the Academy ALPET.

In order to provide trained staff to Turkey fuel sector, the “Training Project Cooperation Protocol” was signed between ALPET and General Directorate of Apprenticeship and Non-formal Education of T.R. Ministry of Education. Within the scope of this cooperation protocol, ALPET training experts, ALPET station staff and every one – who is candidates to work in the fuel sector – have an opportunity to develop themselves within the program.

ALPET has increased the frequency for quality control and training works within the scope of the “Summer Action” that it started with the “We Hold Our Nose to the Grindstone Summer and Winter Alike” slogan.

ALPET continues the quality control and training activities as well as it carries on its infrastructure works. In order to allow its stations to always keep connected with the center and allow the vehicle owners to benefit from all of the advantages provided by the developing technology in the ALPET stations as well, the ALPET stations are equipped with modern automation system. It is aimed to complete automation equipments of all of the ALPET stations until the end of 2009.

On parallel to the automation system installed in the stations, ALPET Vehicle Management System installation continues.

ALPET is at the market leader position in Albania thanks to ALPET brand that it acquires with Viloil SA Company.

ALPET carried a resolution to make investment in Albania in the beginning of 2005 with its “Positive Energy” principle and it has begun its operations for fuel distribution and forming a network under ALPET brand.

Albania was the first county that ALPET made investment in the energy field in the Balkans. Then, ALPET which took great steps for being energy brand in the Balkans was followed with innovations that it brought in the sector. Deep historical friendship and brotherhood ties between Turkey and Albania and its geographical logistics were considered and Albania was selected that it is central base for the fuel sector in the Balkans.

ALPET’s activities in Albania turned into a success story in a very short time and it has become the biggest fuel distribution company and the most reliable filling stations chain with its brand awareness by the consumer in Albania thanks to the leading sectorial investments that it realized.

ALPET is the first and only Italian TUV approved “ISO 9001–2000” quality management certificated fuel distribution company in Albania that it serves to its consumers at the most strategic points in the country with 90 ALPET corporate-identity stations spread out throughout Albania. As of the end of 2008, it aims to hold 100 stations that it serves in this country.

12 fuel distribution companies show activity in the Albanian market where ALPET has become the market leader by doubling its market share since 2005 in that it entered in the market. In 2007, ALPET got ahead of many international great brands in the country and it held a place at 7th rank with its total turnover at 50 million Euros in the biggest 10 company list in Albania and it was gotten the headlines in the country.

Also, “F.C.Dinamo Tirana” football team which ALPET carries out its official sponsorship became the Albanian Super League Champion in 2007 – 2008 season 6 years later and had a right to represent Albania in the Champions League.

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